Virginia Insider — Sponsor Rate Card

Virginia politics and news, statewide. Published by Potomac Local News.

Channel snapshot

YouTube	@VirginiaInsider, a YouTube Partner Program channel
Subscribers	About 24.2K (up 1,001 in the last 28 days)
Total views	About 5.1M across 1.2K videos
Community	48 paying channel members
Typical long-form reach	8K–20K views per recent episode
Also on	Virginia Insider podcast (RSS.com), plus YouTube Shorts, TikTok, Facebook and X

Audience

An engaged Virginia audience that follows state politics and news across Northern Virginia, Richmond, Tidewater, the Shenandoah Valley and Southwest Virginia. Viewers are informed, civically active Virginians who want to know what's happening across the Commonwealth.

Sponsored mid-roll read

Offering	Rate
Sponsored mid-roll read — A 60–90 second read, recorded by the host and placed mid-video in a long-form Virginia Insider episode. The read is also included in the Virginia Insider podcast (RSS.com).	Starting at $449

Pricing is based on expected views and the episode. Multi-episode packages and other options are available on request.

Formats

• Host-read mid-roll (60–90 seconds) in a long-form YouTube episode. Host-read mid-roll also runs in the podcast audio.
• Additional placements, such as a description link, pinned comment or short-form clips, may be available by request

How it works

1. Inquiry: email us with your goals and preferred timing.
2. Fit check & quote: we confirm fit and send a quote with a suggested episode.
3. Booking: a short agreement confirms your spot. New sponsors pay 50% upfront, with the balance on delivery.
4. Talking points: you send key messages, your URL or promo code, and any notes before recording.
5. Recording & publishing: the host records the read, which is placed mid-video and published with paid-promotion disclosure.
6. Reporting: you get the live link, then view reports at 7 and 30 days.

Our standards

Virginia Insider is a news outlet. Every sponsored segment is clearly labeled as sponsored and disclosed in line with FTC guidelines and YouTube's paid-promotion requirements. Sponsors have no input on our news coverage. We review every sponsorship for fit and may decline any request. We do not accept gambling sponsors.

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